Fun facts about forty-fives (number one)
When RCA Victor introduced the 45 rpm record in 1949, they introduced an exciting new feature. Instead of just boring black vinyl like Columbia’s LPs, their records were coloured vinyl. Not only that, but each type of music had its own colour! As you can see from the ad below, popular music was boring black, classical was red, “popular classical” was midnight blue, children’s records were yellow, country music was green, rhythm and blues was “cerise”, and international music was sky blue.
As the ad says, “Record classification is simplified because a different color is used on the entire record … not just on the label to denote each classification. This helps you determine the type of record at a mere glance”. I’m really not sure why RCA thought this would be a big selling feature. Having seven different colours of vinyl and seven different labels must have been a hassle because they quickly abandoned the colour coding.